Top Tips to Beat Competition on eBay

Top Tips to Beat Competition on eBay

Competition on eBay must have affected you regardless of whether you are a full time trader or a hobby part time seller. Obviously enough, the competition on eBay is sure going to shoot up without with out any letup what with its increasing popularity with retail sellers, in the first place and consumer fraternity. Given this market scenario, you need to plan a few strategies to stand out in the crowd.

Top Tips To Beat Competition on eBay

You can easily find any number of tips on this subject but implementing them all may not be worth the effort unless you strategize first. So, ideally you will work on three different things that get you more sales.

1. Marketing the store to ensure more ‘HITS’

2. Enticing or teasing the customers through value additions

3. Price adjustment to drive volume up

Although more hits to your store doesn’t guarantee increased sales, not having it will not either. Implement one or all of keyword optimization or sponsored text ads or search marketing as the first step. Improved formatting, designing and use of better/more pictures cut down on bounce rates eventually helping to pushup bids/sales. Next, horizontal expansion (adding an array of categories) brings in more traffic and customer who doesn’t wish to enter a bid at prevailing price may look for other items within your store.

Value addition scores next in sales conversion. Innovative offers like ‘Buy 2 and get 1 free’ or ‘Buy 3 and avail free shipping’ makes fence sitters rethink. You can completely review your warrantee and return policies and make them known for greater impact.

Online buyers tend to make decisions on price factor. The underlying idea is to workout higher volumes for sales growth. If you can offer bulk or group booking discount on Christmas season you will not be surprised to have spikes in sales volumes. Price adjustment need not always mean discounts. You can position price between your primary and secondary competitors and as for product positioning always do it one above.

These things apart, backward integration steps like cutting down on costs on purchase/shipping (buy locally to save the entire shipping cost), automating routine aspects in addition to rewarding loyal customers will all see you surging past eBay competition.