eBay, Made Easy

Wednesday, March 14, 2007

Used Goods vs Brand New

Used Goods vs Brand New

This question may not bother and established eBay merchant at all. There are still a good percentage of sellers who are selling both used and new goods. But for newbies on eBay, the question is one of uncertainty.

There are millions of either types of exclusive sellers and those who sell both or switchover between them from time to time. So a new eBay seller may face a few apprehensions like that of the pricing, demand for the items that they want to put on sale and profit margin. These are justified apprehensions that have clear answers too.

Not All Used Goods Are Cheap

The first thought that surfaces in minds is used goods are sold cheap. This may be true for an array of products such as household articles, car or other vehicles, consumer electronic items including cell phones, musical instruments and books to some extent.

Since used goods rarely carry warrantee and are less likely to last as long as are expected of new ones, they sell cheap. Cars sell much cheaper than new ones. So do lawn mowers and etc. Buyer can’t expect to get the same kind of use or utility from these items as would have gotten from new ones.

But for a seller auctioning his/her own items which he used for years, pricing should not be a problem at all. But if you are trading it, you need to workout your costs like you would do with new items.

Secondly, rare books, artifacts, music collections etc sell at premium rates despite their ages. Older and rarer they are higher the price buyers would be willing to pay. Beethoven collections are a point in the case. Because it is not the tapes you are selling but what they contain. So mind the shift in value here.

Selling new goods is relatively easy if you market well. Pricing will not be criteria anymore. But market competition may drive down margins. Most new goods sellers are confident of selling their merchandises easily despite competition owing to large buyer population which is a question mark for certain old goods.

Consider these points to decide between them:

· Continuous source for old items

· Long auctions

· Warrantee and return policy

· Can you specialize in old goods alone?

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