Why Are My Products Not Popular On EBay?

Why Are My Products Not Popular On EBay?

Did you know that there are 29 million members on eBay and thousands of million buyers who are aware of its powerful presence and would want to try once? Well, take one more piece of statistic here; at least 4% of that 29 million are listed as power sellers, which is the elite class of high volume sellers. Let me elaborate this a few steps further. Take the small percentage of power sellers. Their number accounts for 1.16 million in all. And the lowest of the (bronze) awardees makes a cool $2,000 per month on an average. Still they, at times, think they failed to predict the buyers’ minds, inferring their products are not popular!

They may be true, but they made difference to their businesses by manifold manipulations on the fly.

What to Do When Your Products Are Not Popular?

EBay, releases a booklet of hot selling items that can be availed by all their members free of cost. As your first step, obtain a copy of this valuable document. I would like to presume that those disgruntled sellers might not even have seen this document anytime.

‘What’s Selling Hot’, the booklet, lists items as ‘Super Hot’, ‘Very Hot’ and so on under every category and level. No matter what your business is, you are likely to find the rating for your merchandise there. So, to that extent it makes life simple.

Giving a moment to think about how power sellers might be planning their businesses must be some way to go. Naturally no one would like to hold nonproductive inventory and they would rather sell it off at cost/discount. Once bitten twice shy, they plan extra carefully the next time for that product.

They spend time and dollars on marketing like none. They drive traffic into their stores and convert traffic into sales. How? All plain and ground level tactics. The difference is they have perfected the art of avoiding the all too well known mistakes. They are near perfect in product description (call spade a spade but pleasantly!) Their reserve prices are realistic, which increases salability (remember there are millions of registered buyers plus the general traffic.) They answer customer queries. They are just right in legalities like refund, shipping and sundry policies. Their business brings positive feedbacks which turn around as business again.

The market crowd must do to your goods what hay stack does to a needle. Want to call your product unpopular anymore?