eBay, Made Easy

Thursday, March 8, 2007

How to Grow Your Feedback Rating

Growing your business on eBay is well complemented by your positive feedback ratings. In a way, you can say growing the eBay feedbacks is synonymous with growing your business. If you are new to business and eBay, its all enthusiasm but your lack of experience may show quickly as less-than-acceptable feedback a few couple of times. But then, there is no magic formula to get positive feedbacks overnight.

Over a period of time you will accept a few negative feedbacks accumulated as part of the game as feedbacks are subjective. Also it is the overall percentage of feedback ratings that count more than absolute ratings.

How to Grow Your Feedback Ratings

Understanding the psyche of people is the key to success in business. However, one critical point of importance is, people are born with different satisfaction levels. Thus an identical service may draw flak from some people. Let’s examine some reasons why people get dissatisfied.

1. Delay: different buyers have varying patience level. Some may get upset in a day while others may wait for a week. Still others may be pretending to be in a hurry. However, delay beyond a week is inexcusable unless you communicate to the buyer.

2. Bad packing for ill anticipated damages or as a cost saving measure could land you in trouble in case of eventual breakages. Practically, there is no need for you to be lenient about packing as you are within rights to charge for it.

3. ‘Item not as described’ could arise due to omissions and/or errors in item description. Buyer could retaliate by assuming that he is cheated. You can avoid this by simple promises included within the product description like: ‘inadvertent errors/omissions will be made good or money back’. This will mellow down the buyer to an extent.

4. Trying to make money by overcharging for packing and shipping will upset any normal thinking person attracting his/her wrath.

5. Anticipating retaliation for silly reasons can be effectively avoided by including some kind of statements such as ‘email us at xxxxx in case of problem for immediate reply; please see our refund policy.’

Some of these are anticipatory measures. Adopting them as a policy for everyday routine reduces incidences that ask for negative feed backs.

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