Learn eBay Selling Basics

If you are serious on making eBay selling your first income source or you want to increase your sales if you are already an eBay trader you need to make sure you got the basics right। We will pick up from after the registration and listing phase.

Basics of eBay Selling Techniques

Like in all business, sales not always depend on quality alone. It takes efforts like presentation, price, utility, discounts etc. Remember what applies to your competitor may not be suitable to you. Nevertheless, the basics remain the common thread joining the successful eBay merchants.

1. ‘A picture is worth thousand words’. eBay allows to upload 3 photos/item free and photos will be reduced to 300x400 pixel for ease of loading. Let photos be in .jpg or .gif format. Let the photos be clear and bright. Dark or dim photos repel the customers instantly.

2. Effective title attracts more search results. Effective titles don’t use ‘stop words’ like ‘breathtaking’ and ‘rare’ or ‘beautiful’ etc. Alternately, using descriptive keywords throw-up more results. For example: Genuine, Rembrandt Leather sports coats, all color’ is catchier to both buyers as well as search engines.

3. Give as much description as possible. Don’t hesitate to use adjectives and positive aspects of items you are listing. List all attributes like physical size, color, make, code number and date of making and condition of the item. Don’t exaggerate things, be specific but sounding truthful is important to develop trust. Don’t get afraid to disclose any scratches or damages if the item is used already.

4. Having thus prepared the minds, you can easily justify your price. Research a bit with competing items for their prices. Base your selling/reserve price on your confidence to sell; to certain extents the starting price, buy now prices and the duration of the bid also have a play. You can also choose the fixed price format.

5. Give maximum payment options, just in case. Obviously limited options can drive buyers to step back. State applicable discounts boldly to entice more buyers to enter the fray. So does, warrantee, return policy etc.

6. Your shipping policy makes the final sales pitch. Uncertain or ambiguous shipping policies drive customers into suspicions.