How Do I Research the Keywords?

When you are listing or categorizing the Store, it is essential that you use keywords for easy access to the item you are looking for. A keyword is any significant word in the description of an article. Make a Keyword List first for most articles, finding the appropriate keyword is simple; for example, if you are listing WORLD MAPS, the keyword is MAPS and not WORLD. Anyone looking for a world map would only look under the category MAPS and the sub-category will include all types of maps, like maps of different continents, road-maps, etc., which in turn will have links to level-3 sub-categories more specific in nature. But when you are listing a DIGITAL SLR CAMERA, it is different. Someone may look for a DIGITAL camera; some others may look for an SLR camera. The common factor here is PHOTOGRAPHY.

Therefore the appropriate category would be PHOTOGRAPHY, under which the sub-category would be CAMERAS and the level-3 sub-category will be DIGITAL and the level-4 category would be SLR and so on. The important thing to look for in such cases is the main Header under which the item can be categorized. ‘Postage-stamps’ for instance, falls under PHILATELY; knives and forks under CUTLERY. Use Keyword Research Tools. Now that you are equipped with a list of keywords that are relevant to your business or goods, set out to researching their popularity and effectiveness. Keyword popularity means the number of times a particular keyword is used by all the webpages on the net. This is easy when you use Google’s suggest tool. As you type a keyword into its box, it tells the number of pages that contains your word. Keyword effectiveness is a number obtained by dividing the number of times it is searched in a day by its popularity. For example, if MAPS is searched 2415 times in a day and it is found in 1,000,000 pages, the effectiveness index (KEI) for MAPS is 0.0024 or 0.24%. Keywords having KEI of 40% or more will be highly effective. Another short cut to keyword research is using the desktop tools like good keywords by Overture or WebCEO. WebCEO has some fantastic features to optimize your pages which you can use decisively.