How Can I Keyword Optimize My eBay Store

With millions of entries in the eBay store, it is necessary to use appropriate keywords to manage the store. A keyword is nothing but a significant word in the title or description of an item. Therefore, keywords used in the listing needs to be directly relevant to the items being sold.

There are different methods to attract customers to your store, including links to specific store-inventory listings, links to customized store, and links to the final landing page.

One of the most successful marketing strategies for eBay sellers is to market their Stores within their listing descriptions. It can be most powerful strategy to have adopted in an effective and professional way. The Listing Frame also helps you to merchandise the whole range of items you carry and reinforces your Store's brand power.

Understanding the Basics of eBay Listings

You can create up to 300 Store categories. Sum of your categories is counted by the sum of all your level 1, level 2, and level 3 entries. For example, you can either go for 300 level 1 categories or divide them into 30 level 1 categories with 10 subcategories thereof. You will want to note that eBay creates a default level 1 category named as "Other Items" that cannot be edited and does count towards the 300 category limit. So now, how do you optimize the entries for keyword searches?

For one, you need not be under the impression that eBay items are only searchable within there. So decide on your primary keyword first. For example, if the list includes a NIKON DIGITAL SLR Camera, the keyword for the category would be CAMERAS, and the Level-1 sub-category would be DIGITAL SLR and the Level-2 sub-category listed as NIKON. In such a listing, the sub-categories may include other types and makes of cameras also. On the same lines, supposing that you are listing fashion garments and dresses for children, the keyword would be dresses with appropriate sub-categories.

So, going by the rule of thumb, effective optimization would call for primary keyword, if available, the 2^nd too, to be included in the title. You keyword must appear 3-5 times in the description but concentrated towards first and last paragraphs. It might take time but not impossible to master the art.