Marketing Your eBay Store

Marketing Your eBay Store

Marketing is an art. It’s a science. It will help if you remember that you do not sell a product; you only sell the concept. In other words, a good salesman does not sell anything! He only makes people buy his goods. The difference is subtle.

Marketing your eBay store is not any different. First of all, you need to attract customers to your store. This is known as “driving traffic”.

The Name of your Store and the URL to link to the relevant page needs to be done cautiously. The store name tells the buyers exactly what you are offering and the website address depends on the name you choose. Therefore choosing a name that tells people what you are offering for sale is preferable to some fancy name.

Once this is done, you need to describe your store. You need to tell people how long you have been in this business, your specialty and expertise in the field. It’s natural for buyers to get interested in your store if the description is impressive.

You need to ensure that your store appears in the popular search-engines such as Yahoo! or Google. Typically, a buyer will search for a certain product which s/he intends to buy, and not the store where it may be available. You need to make sure the products you list are accessible through search engines.

Next is your listing strategy. You can list your stores in three different formats – (1) Auction Style, (2) Fixed Price, and (3) Store inventory. All these formats appear in your store and you can use the different forms provided by eBay to create these lists. It is found that listing in all formats drives more traffic to your stores.

However, for fast-moving-items or “commodity-stores” the Fixed Price listing is suggested, and for the slow-moving or rare items, the Auction Style helps.

In addition, eBay encourages you to create “Custom Pages” which will detail shipping and the warranty in addition to the history of your store. You can create promotional flyers or banners which you can distribute. You can use “e-mail marketing” to attract customers to your store. Last but not least, you can create your own domain or website address through a third party vendor.